James Hibbert who owns Dress2Kill is a font of ideas. He wants to help Walking with the Wounded and raise money for the charity. We raised over £200k for WtW in the summer by cycling from Melbourne to Sydney which we branded "Ride of the Lions".....and now we are going to do a soft launch for this Christmas by asking people to walk home from their business rather than take the bus/tube/train/car.
More details shortly.